If you search for feedback tools for Chrome extensions, almost everything you find is built for a different job. Canny, Featurebase, Frill, Google Forms — these are general-purpose feedback and survey tools, and most of them were designed with a SaaS dashboard in mind: a logged-in web app with a settings page, a support team, and users who already trust the brand enough to fill out a form.
An extension is a different animal. Your "app" is a toolbar icon. Your riskiest moment isn't a support ticket — it's the silent uninstall that Chrome never explains. Your users didn't sign up for an account; they clicked "Add to Chrome" on impulse. Any feedback tool you bolt onto that experience has to work within those constraints, or it just won't get used.
This post compares the tools extension developers actually reach for — Google Forms, Canny, Featurebase, Frill, and UserFeed — against what extensions specifically need, not against a generic feature checklist.
What Chrome extensions need from a feedback tool
Before comparing products, it's worth being explicit about the criteria that matter for an extension, because they're different from what a SaaS buyer would prioritize.
Uninstall capture. Chrome gives you exactly one hook for this: chrome.runtime.setUninstallURL(), which opens a URL right as a user removes your extension. Most feedback tools have no concept of this moment at all — you'd have to point the URL at a generic form and hope it looks reasonable. See our full walkthrough of the setUninstallURL API for how the hook works.
A public voting portal. Extensions live and die by a small set of loud feature requests. A board where users can post and upvote — rather than emailing you directly — turns that noise into a ranked list you can actually act on.
A roadmap. Once you know what people want, showing them what's planned and what's shipped closes the loop and gives users a reason to stick around instead of assuming their request went into a void.
Real identities, low friction. You want votes and posts to come from real people, not bots or duplicate accounts — but you can't demand a lengthy signup from someone who just installed a browser extension. Google or email sign-in, one click, is about the ceiling of what extension users will tolerate.
Branding that matches the extension, not the vendor. A form that suddenly looks like a different company's product, right after a user decides to leave, reads as impersonal. Extension-branded (your icon, your color) reads as "we're listening."
Price that makes sense at extension scale. Most Chrome extensions are small, indie, or side projects, often with more than one extension in a developer's portfolio. Pricing built around large SaaS teams doesn't map cleanly onto that.
The options
Google Forms
Google Forms is free, familiar, and takes a few minutes to set up. For a one-off survey or a first attempt at asking "why did you leave," it's a completely reasonable starting point — plenty of extension developers cut their teeth on exactly this.
Where it falls short for ongoing use: there's no drop-off tracking (you see submitted answers, not how many people opened the form and abandoned it), no extension branding beyond a logo upload, and no connection to a voting board or roadmap. It's a form, not a feedback system. We go deeper on this trade-off in UserFeed vs Google Forms.
Canny
Canny is one of the most established feedback and roadmap tools on the market, widely used by SaaS companies to run public boards, collect votes, and publish changelogs. It's mature, feature-rich, and integrates with tools like Intercom and Slack.
It's also built for that SaaS context — a logged-in product with an existing customer base and, often, a support team managing the board. For a Chrome extension, Canny works, but you're adopting a tool sized for a different kind of company and configuring it down to fit an extension's simpler needs: no built-in uninstall hook, and branding/setup aimed at a full product site rather than a toolbar icon.
Featurebase
Featurebase is a newer entrant that's often positioned as a lighter, more affordable Canny alternative — feedback boards, roadmaps, and changelog features bundled together with a simpler setup flow. For teams that find Canny heavier than they need, Featurebase is a reasonable middle ground.
Like Canny, it's a general feedback platform rather than something built around browser extension specifics. There's no uninstall capture built in, and the onboarding assumes a product with its own login and user base — which most extensions don't have in the same way.
Frill
Frill leans toward being the most lightweight of the general feedback tools here — a widget-based approach to boards, roadmaps, and announcements that's easy to drop into an existing site. If you want something simple and unobtrusive, Frill is worth a look.
The trade-off is the same as the others: it's a widget for a website, not a tool designed around the extension lifecycle. Uninstall feedback isn't part of what it does, and the branding and setup model assumes you're embedding it into a page you control, which an uninstalled extension no longer has.
UserFeed
UserFeed is the one tool in this list built specifically for Chrome extensions rather than adapted to fit one. It pairs three things extension developers usually have to stitch together themselves: a hosted, branded uninstall feedback form that plugs directly into setUninstallURL(), a public feedback portal for votes and posts, and a roadmap that shows users what's planned and shipped.
Because it's scoped to extensions, the defaults are already extension-shaped — pre-filled uninstall reason categories, Google/email sign-in sized for low-friction extension audiences, and pricing that starts free for your first extension rather than assuming a SaaS-sized account. You can see how that plays out concretely in the Google Forms and Typeform comparisons — same underlying question (why did this user leave, what do they want next), answered with tooling that expects an extension on the other end.
The honest limitation: UserFeed doesn't try to be a general-purpose feedback platform. If you need deep help-center integration, enterprise SSO, or feedback tooling across a portfolio of non-extension products, it's not aiming to compete there.
How to choose
If you just want to ask one question after an uninstall, quickly, at zero cost: Google Forms is fine. Set it as your setUninstallURL() target and you'll have signal within days. Revisit once you outgrow it.
If you already run Canny or Featurebase for a broader SaaS product and your extension is one surface among several: it may make more sense to route extension feedback into the system you already have, rather than adding another tool, even though you'll be missing uninstall-specific capture and extension branding.
If you want a lightweight, embeddable widget and don't need extension-specific features: Frill's simplicity is a real advantage, particularly if your extension has a companion website where a widget makes sense.
If your primary goal is understanding uninstalls, running a public feedback board, and keeping a roadmap — for one or several Chrome extensions — without adapting a SaaS tool to fit: that's the case UserFeed is built for. Start with the uninstall feedback flow and add the board and roadmap as you need them.
There's no universal answer here. The right tool depends on whether your extension is standalone or part of a larger product, how much setup time you want to spend, and whether uninstall-specific signal is the thing you're actually missing. Match the tool to the job, not the other way around.
Last updated: August 2026