Blog
Tools, tricks, and thinking for developers.
Writing on Chrome extension development, tool-building, and growth for indie developers.
How to monetize a Chrome extension: the 5 models, honest pricing, and what actually works
Google gives you zero payment infrastructure and no in-app billing. Here are the five ways extensions actually make money in 2026, real pricing ranges and revenue benchmarks, and how to pick the model that fits your extension.
How to get more Chrome Web Store reviews (without being annoying)
Reviews drive your Web Store ranking and your install rate — but under 1% of users leave one unprompted, and the wrong ask gets you ignored or reported. Here's the system that actually earns reviews.
How to get your first 1,000 users for a Chrome extension
Building the extension was the easy part. Here's an honest, channel-by-channel playbook for going from zero to your first 1,000 users — ordered by leverage, with the parts nobody tells you.
Chrome extension analytics: what the Web Store gives you, and the 4 blind spots that matter
The Chrome Web Store dashboard tells you how many people installed your extension — and almost nothing about whether they use it, why they leave, or what they want. Here's exactly what you get, what you don't, and how to fill the gaps.
Chrome Web Store screenshots that make users actually click install
Most extension listings ship with raw screenshots and wonder why conversion is low. Here's what polished store assets look like — and how to produce them without a design background.
The Chrome extension developer's guide to understanding and reducing churn
Chrome tells you almost nothing about why users uninstall your extension. Here's how to change that — and what to do with the data.
How to export YouTube transcripts for content research (and why copy-paste doesn't scale)
YouTube has transcripts for almost every video, but getting them out efficiently is surprisingly difficult. Here's a practical guide.